“IMPACTO DE LA ESTRATEGIA APLICADA EN UNA FÁBRICA DE PINTURA”

Abstract

This paper provides an analysis of the consequences for a manufacturer of paints as a result of the implementation since 1999 of a set of strategies called Transformation. The transformation strategy comprises the following: Creation of new plants, acquisition of other brands, product diversification, process automation, staff reduction, among others. The implementation of these measures has enabled the company has presence in North America through the acquisition of other companies in the same turn, alliances with other brands, making diversity of products, reducing manufacturing costs through automation some of its processes, including some other benefits. However, also as a result of these actions have had some negative outcomes such as staff reduction, accidents, reduction in budget in areas such as Maintenance, Human Capital, Laboratories, etc. For the study, use was made of the information that was available through the records provided in some departments, as well as information obtained from the use of a questionnaire to a sector of the population working in the company, so that the information obtained is representative of and addition to that obtained in a documentary.