“LA ADMINISTRACION Y EL POSICIONAMIENTO DE LAS EMPRESAS POR MEDIO DE TECNOLOGIAS DE INFORMACION”

Abstract

The following thesis work was carried out as a result of a strong need that companies and organizations have so as to reach a good position in their respective markets, and become better competitors, or even weather the storm in the event of difficulties, and survive. Additionally, and as an important element for the organization’s operations, information and communication technologies are required and, therefore, used. However, in a number of cases, this technology is not the best, or is even obsolete. This is not beneficial for the processes or the expected results, despite this being a significant investment, or expense, for the organization. Moreover, these conditions do not contribute to obtaining the expected results, nor do they provide elements that may require the use of information in order to gain advantage over other corporations or organizations, but they should not make such a great impact in the way goals are accomplished. Throughout this thesis work, a proposal is presented in order to show the integration of the latest information and communication technologies according to the actual needs that any organization may have as an entity that produces information, which is regarded as an asset. This one is expected to be the element, and factor, for a competitive advantage and betterpositioning. Finally, with the use of the Information Cycle, a personal contribution to the project, this is expected to be an important tool for the compilation and processing of information so that this can become an element to gain competitive advantage and better positioning in the market by dealing with technology alongside management as part of a framework featuring executive synergy