DESARROLLO DEL PLAN DE NEGOCIOS PARA LA VIABILIDAD DE UNA PREPARATORIA ABIERTA

Abstract

The purpose of this work is to develop a business plan for viability Open High School of enabling it to integrate a business work and implement the necessary and sufficient to make it a profitable business. Considering that the training of workers is part of a context economic development and business competitiveness. The business plan intended as a means to that in a formal, structured, becomes a guide to the daily activity of the organization that contributes to the achievement of its goals and objectives, and to establish itself as a profitable business. With the approach of Alcaraz (2006), develop the steps in the planning process managing to establish a clear, concise and informative, including the importance technology as a tool of efficiency in service organizations. Thus, the study has a descriptive scope in an institution located in the State of Mexico, using the tools of interview, questionnaires and documentary information, to measure the goals of innovative teachers business, its controls and infrastructure, and also to evaluate companies and workers as potential customers, and students enrolled for the current status of the service of the institution. Finally, there is the business plan proposal in the order of: the nature of business, marketing, operations, organization and finance, showing in this last stage, an analysis tool with three price scenarios for determine the expected utility. The results demonstrate that the formulation of the business plan for the feasibility Open High School, is critical because it controls all areas of the organization, taking care of their processes and taking it to be a profitable venture.