PROPUESTA DE ESTRATEGIAS EN UNA EMPRESA DE LA INDUSTRIA DE LA IMPRENTA

Abstract

In this work an application of strategic planning at “VICO DIGITALIZACIÓN Y TECNOLOGÍA, S.A. DE C.V.” was made. VICO is a small enterprise which offers different services: It does business in silk screen, offset, and digital printing as well as time clocks reparations and corrective maintenance of computational equipment for companies. The enterprise’s diagnostic (internal and external) was made with information supplied by the enterprise itself, both, written and oral. All members of the company were interviewed. The information gotten was used to develop the SWOP Matrix. The main results of this work suggest that VICO must have the organization’s structure in a written way; a handbook must be developed where all the procedures utilized at VICO can be clearly described; the enterprise needs to get a bigger share of market, either by means of the WEB or making higher investments; it is necessary that VICO speeds up its growing whether using its own means or contracting debt, or both of them; VICO also needs to buy machinery to reduce or avoid outsourcing and finally it is necessary to improve security conditions in the workshop.