ESTRATEGIA PARA AUMENTAR LA VENTAJA COMPETITIVA, CASO: EMPRESA ELECTRICA MULTINACIONAL

Abstract

Many authors have established that external factors have an impact in the companies. External factors as globalism and terrorism can offer competitive advantages to those companies who react to them with the creation and implementation of strategies. The company under study, the strategy was the implementation of the C-TPAT program in its Mexican facility and its distribution center in United States. Therefore, the company utilizes its Mexican infrastructure to satisfy the low voltage switchgear’s demand in the US market, getting the benefits from the US Customs. Competitive advantages, as high levels of customer satisfaction, optimum level in deliveries on time, and financial benefits, encourage the company as the leading producer of low voltage switchgear in the US market. However, the implementation’s cost for the program is high; sales department hasn’t taken the advantage letting the final customer know how the company is committed to the US´ security. Finally, this investigation shows there are competitive advantages implementing an antiterrorism program that could also be considered as a trade barrier.