Oficina de Convenciones y Visitantes de Hidalgo A.C. “PLAN DE MARKETING”

Abstract

The Convention and Visitors Bureau of Hidalgo is an agency in charge of operating part of the Trust that is formed from the collection of 2.6% tax on lodging services in various hospitals in the state of Hidalgo. This is an organization that has two main functions, the promotion and tourist dissemination of Hidalgo, and the attraction, application and logistics support of events related to business tourism. The present study aims to explain the problem and current situation in which the previously mentioned organization is regarding its main customers, "Hotels of the Mexican Association of Hotels and Motels of the Hidalgo State”, with the purpose of generating strategies for the effective operation in meeting the needs of different guests. For such an effect, a marketing plan is generated with the objective of improving the image and the perception of the activities that the Office carries out. The elaboration of this marketing plan included and was developed with a systemic process that began with the analysis of the situation and the current environment of the system, to define objectives and goals; identifying the target audiences and the wanted positioning, through the marketing mix (4 p´s); concluding with the development of implementation plans, evaluation and budgets. At the end of the document it is concluded that the reflection on the relevance of these associations that have a need to evolve every day, is required, as they must provide the necessary tools to boost business tourism as well as the promotion and dissemination with well defined strategies, addressed and planned in conjunction with all the elements that make up the value chain of business tourism.