PLAN DE MARKETING ESTRATÉGICO PARA UNA MICROEMPRESA ECOTURÍSTICA

Abstract

The present investigation has a purpose determine the strategies of market that will allow the company Vista Tours focused on ecologic destinations, have more participation in its niche of market. The instrument of investigation used was a interview applied to Vista Tours’ Director, there was realized also an analysis of content, the obtained and analyzed information, allowed to come to the following conclusions: To promote the services across a direct marketing, to include new areas of visit, to focus in destinations near to the Distrito Federal and to take advantage of the diffusion of social networks as complement to the traditional marketing, which will allow to interact and to share ideas with the clients. The result will be that it will improve the current situation of the company to the relation become stronger with existing customers, and on having possessed a more directed marketing, strategy of marketing one to one, one tries to come more efficient form to potential carefully definite clients, which will increase its participation in the niche of market.