PROPUESTA DE UN PLAN DE MARKETING SOCIAL PARA PROMOVER LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN EL ESTADO DE MORELOS

Abstract

The Corporate Social Responsibility (CSR) in companies involves taking an active and responsible about the impact of its operations. The decision by companies to work profitably, ethically and legally is really strategic, and that this will generate productivity, customer loyalty, market access, building trust and credibility. This culture ensures the organization more sustainable over time and economic growth. The main objective pursued by the CSR is the positive impact that the activities are generated in different areas with which a company has a relationship, while contributing to competitiveness and sustainability of the company. In this respect, and considering the current situation in the region of Morelos, the objective of this research is to develop a social marketing plan to promote social responsibility in the region and some additions to the Plan proposals will improve the competitive position of companies and promote the development of the region of Morelos in their entirety. An analysis of the current context, which served as basis for social marketing plan to recommend its implementation and various lines of research that will contribute to the development of the area. Because if you get these practices are part of business strategy, every day of the year working for a new business culture that is worthy example to follow