Propuesta de un plan de negocios para una microempresa competitiva de diseño gráfico ubicada en el Distrito Federal durante el periodo 2012-2016

Abstract

Within the Economic Globalization context, Mexican companies require to deploy non conventional measures that allow them be more competitive. Currently, the Federal District of Mexico business population is composed by 99.6% of companies that can be classified as microbussines, and most of them show many problems related to the lack of knowledge in management, economy and finance. In addition to this, the almost null government policies to support this sector, provokes that such business population can hardly manage when facing the internal and external adversities. This thesis presents a business plan, which is the result of a research of the specific graphic design sector. Such business plan presents a competitive microbusiness in the graphic design sector that is adequate to the current socioeconomic and cultural context within the Federal District of Mexico.