Evaluación de Proyectos y Plan de Negocios de Mouses Oculares para diversas personas discapacitadas.

Abstract

The evaluation of new business investments is increasing day by day from de last year according with the expectative of investors to protect his money. Investors always have the hope to increase their fortune, but on the other hand, this always is present too, the fear for investment. The techniques usually used are: Business Plan and Inversion Project Evaluation. Through this thesis word, it is showed the aspects most important for each technique mentioned, also how, it is showed of main differences between two tolls used in this time. Nevertheless, the two techniques work similarly for the evaluation if the new business is profitable. This type of research is for quantitative effects. Because it is looking for the profitability of the production and sale of the product called “Mouse Ocular”. In the same way, it was confirmed the commercial viability of future business because it was obtained that the uncovered market is of 982 products for sale, annual, during the next five years; investors have the technical expertise for producing the quantity per year of 249 “Mouses Oculares”; they will obtain the return of investment in a couple of years with one gain of 30, 904 pesos over the “NPV” or “NPW”. The positive net effect between the “IRR” and the “Gain over risk” is equal to 8.02%. Finally, it is tested that the one new product of innovation called “Mouse Ocular” is profitable so much in the commercial, technical and financial aspect.