Los recursos de la empresa y la implementación de prácticas ambientales en las PyMEs hoteleras de Oaxaca.

Abstract

The objective of this investigation is to determine the relationship of resource enterprises and environmental practices in small and medium sized enterprises (SMEs) of the hotel industry of Oaxaca. This relation was analyzed from resources based view and the stakeholder theories, in which were identified intangible and tangible resources, stakeholders: consumers, suppliers, governments and environmental practices of the SMEs in hotel industry of Oaxaca. Three hypothesis were proposed: a) There is a direct and positive relationship between the enterprise's intangible resources and environmental practices in SMEs hotels, b) There is a direct and positive relationship between the enterprise's tangible resources and environmental practices in SME hotels, C) Stakeholders customers, suppliers and government moderate the relationship between the enterprise's resources and environmental practices in SMEs hotels. the hypothesis proposed were tested with a survey of 78 SMEs in hotel industry in the city of Oaxaca; Huatulco and Puerto Escondido, which were 63% micros, 32% small and 5% medium-sized enterprises. The data collection was with a structured questionnaire using 3 different techniques for gathering information: face to face interviews, self-administered questionnaires and web surveys. Using correlation analysis and hierarchical regressions we found that the tangible resources such as financial resource and location of the enterprise are positive and significant to implement environmental practices. However, when stakeholders moderated the relationship between the enterprise's resources and environmental practices was not significant , this refers that SMEs’ owners or managers in hotels sector implement environmental practices not so much for theirs tangible and intangible resources that the firms have , but as a response to needs, pressures, requirements and suggestions from stakeholder customers, suppliers and government.