HACIA UN DISCURSO HERMENÉUTICO DIALÉCTICO TRANSFORMACIONAL DE LA POLÍTICA TURÍSTICA EN LA DIMENSIÓN DE LOS MERCADOS TURÍSTICOS EMISORES. CASO CHINA-MÉXICO

Abstract

This thesis focuses on the study problem of knowing what has been done in a public policy level to capture the chinese outbound travel market to Mexico, specifically the aim is to analyze the bilateral relationship in the context of their tourism policies using transformational dialectic hermeneutics to reach an active interpretation, in that way the mentioned theoretical knowledge outlined the scope and formulation of research from the approach of a general objective that came from the identified study problem and subsequently in the process of building the thesis a selection of topics that integrated a holistic reference was made and indeed those topics were presented in five chapters, each with an objective, an own hermeneutic answer and question, which grounded why is it possible to treat tourism knowledge hermeneutically, promoting knowledge of chinese outbound travel market by developing a profile, which seek to make visible the importance of tourism nexus between China and Mexico and propose concrete actions to improve in that area. The immediate result is that the study provides a critical interpretation of the binational touristic relationship, the document is a journey through what is happening in the layers of government, business, academic and social issues around the recruitment of Chinese outbound travel market to Mexico.